Annika Thomas
HOLISTIC DESIGNER & AUTHOR
In these times of rapid cultural change we are faced with interconnected challenges. It’s as if we are forced to scrutinize our habits and mindsets, and how these affect the different fields we are involved in... driven to reinvent them into something that is truly beneficial, for our ecosystem as well as us humans. This is the kind of work I focus on in my company Metamorfos.
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​As a young designer I became aware of the several different areas that are closely connected with the garments we wear, like the development of identity and cultural transformation, even our deepest beliefs
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about life. Discovering how colors, shapes and visual patterns are intimately tied to human psychology, and how this was not included in design studies, puzzled me. Several decades of in-depth studies in these fields helped me gain insight and knowledge.
Once we become more conscious there is no way back. My design process has changed into one that is holistic, including more than the aesthetics and practical features of our everyday clothes. Inner growth has become part of the solution. Since the physical shape of things is always closely tied to our human state of consciousness, our cultural expressions simply have to change as more people go through adult growth.
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​One aim in the work I do is to help raise awareness regarding clothing design. Another is to create alternative collections, based on a holistic approach, which also changes our relationship to the garments we wear radically. Manufacturing processes have to adapt to these changes.
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Welcome to explore the different areas of my work!